Mood Board.

I have created this mood board below, to convey my ideas of the band, and how i expect them to be percieved in the public eye.

Composition in Blue//With Every Heatbeat.

As i was researching into music videos, i decided to see how they have developed over the years. I used YouTube to find this video-- Composition in Blue.


Throughout the video, we see the use of lots of different colours and shapes moving around. Today, a similar video to Composition in Blue is the video for Kleerup featuring Robyn-- 'With every heartbeat.'
Both these videos are similar in the fact that they use stop animation. It is also clear that both videos have the shapes moving to the beat of the music which makes the videos more appealing to watch. However, the clear development is that the video for Kleerup features an artist walking through the shapes as they pass behind and infront of her.



Although this video is very similar to Composition in Blue, it appears that the main development from music videos back then to today is to feature the artist or band in the music video, as this will alow their celebrity image to be created or to develop in the public eye.

Lyrics.//FLAUNT IT.

Come and have a seat and stay a while, but don’t sit next to her you’ll be engaged for the night
She’s a mellow dramatic, six year old brat that won’t do what you say and that is that

Well, You got it,
And you flaunt it
I can’t relate to the feeling that’s at stake coz it’s new to me well I don’t feel free
Well, You got it,
And you flaunt it
I can’t relate to the feeling that’s at stake coz it’s new to me well I don’t feel free

Okay, coz both our minds are drowning in the blanket that blinds our self consciousness but I don’t care
Okay, coz both our minds are drowning in the blanket that blinds our self consciousness but I don’t care

Well, You got it,
And you flaunt it
I can’t relate to the feeling that’s at stake coz it’s new to me well I don’t feel free
Well, You got it,
And you flaunt it
I can’t relate to the feeling that’s at stake coz it’s new to me well I don’t feel free

(Guitar Solo)

Well, You got it,
And you flaunt it
Well, You got it,
And you flaunt it

Sven E. Carlsson.

To furthur my research into music videos, i looked at Sven E. Carlssons perspective on them. He thinks that music videos today are a form of art with its own traditions.
He explains that videos fall into two rough groups--perfomance clips and conceptual clips.
When a music video mostly shows an artist singing or dancing it is a perfomance clip.
When the clip shows something else during the video, it is a conceptual clip.

Carlsson says music videos are a form of audio-visual commnunication in which the meaning is created via carriers of information such as; the music, the lyrics and the moving images. He says that music videos are composed by adding images to music, and that lyrics and images interact to creating meaning. A standard gimmick in film- making wherein the environment is made to mirror the feelings of the leading characters.
When percieving music videos, Carlsson says they can be interpreted as a merging of three traditions of moving images; singing perfomance, visual story-telling, and the non narration of modern art.
Michael Shore concludes that music video is recycled styles…surface without substance…simulated experience…information overload…image and style scavengers…ambivalence…decadence…immediate gratification…vanity and the moment…image assaults and outré folks…the death of content…anesthetization of violence through chic…adolescents male fantasies…speed, power, girls and wealth… album art come to turgid life… classical storytelling’s motifs…soft-core pornography….clichéd imagery.
From the list above, I have decided the concepts that will be seen in my music video will be ‘image and style scavengers’,

My animatic.

I have created an animatic of.........below.

My Proposal//Audience Feedback.

I presented my ideas to a large audience in order to gain feedback on what they thought of my potential ideas for the video. Below is a slideshow of the aims for my music video, the settings i intend to use, and my talent etc.



Although the majority of the group were between the ages of 16-18, and this is only a small part of the age range that listens rock/indie music, i knew i would still have a focus group to present my ideas to, and they are all a wide range of ages. i also knew i would have mixed views as the audience was a variety of different boys and girls with different tastes. 
Many of the people watching were pleased with my ideas an explained they liked the 'originality of choosing an unknown band'. Many people also said that my ideas were 'well aimed for the audience' which showed i had taken note of my research into other rock videos, and was aware of what people liked to see for that genre.
Overall i was pleased with the audiences feedback, and it was clear that many people liked this genre of music. It has allowed me to see how other people would imagine it and what changes they would make, which has helped me with my ideas and what i should now do in my video.

Razorlight.