To furthur my research into music videos, i looked at Sven E. Carlssons perspective on them. He thinks that music videos today are a form of art with its own traditions.
He explains that videos fall into two rough groups--
When a music video mostly shows an artist singing or dancing it is a perfomance clip.
When the clip shows something else during the video, it is a conceptual clip.
Carlsson says music videos are a form of audio-visual commnunication in which the meaning is created via carriers of information such as; the music, the lyrics and the moving images. He says that music videos are composed by adding images to music, and that lyrics and images interact to creating meaning. A standard gimmick in film- making wherein the environment is made to mirror the feelings of the leading characters.
When percieving music videos, Carlsson says they can be interpreted as a merging of three traditions of moving images; singing perfomance, visual story-telling, and the non narration of modern art.
Michael Shore concludes that music video is recycled styles…surface without substance…simulated experience…information overload…image and style scavengers…ambivalence…decadence…immediate gratification…vanity and the moment…image assaults and outré folks…the death of content…anesthetization of violence through chic…adolescents male fantasies…speed, power, girls and wealth… album art come to turgid life… classical storytelling’s motifs…soft-core pornography….clichéd imagery.
From the list above, I have decided the concepts that will be seen in my music video will be ‘image and style scavengers’,
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